Measuring collaboration: Lessons from Shane Battier and the NBA

Naumi Haque July 2nd, 2009

One of the critical challenges with enterprise collaboration (a Steve noted earlier) is determining how to measure and reward it. For inspiration on how to solve this problem, I look to non-corporate collaborative context – professional sports, and more specifically, the NBA. In this environment, success is based largely on collaboration between players, individual and team outcomes and rewards are easily measured, and some efforts are being made to measure the value of teamwork in a quantitative sense.

What really propelled my thinking in this area was an article written back in February in the New York Times. “The No-Stats All-Star” written by Michael Lewis, (author of “Moneyball: The Art of Winning an Unfair Game”) highlights “a basketball mystery: a player [who] is widely regarded inside the N.B.A. as, at best, a replaceable cog in a machine driven by superstars. And yet every team he has ever played on has acquired some magical ability to win.” Specifically, the article dissects the play of Shane Battier, a collaborative team player whose value is difficult to measure using traditional basketball statistics.

battier-diving

So why look at basketball for insight on how to measure collaboration rather than some other sport? As Lewis notes, “The difference in basketball is that it happens to be the sport that is most like life.” What the author means is that basketball is not a series of one-on-one contests between individuals, as with baseball, or a series of plays determined by a coach, as with football. Rather, basketball is a truly collaborative effort with many subtle offensive and defensive moves taking place simultaneously by a number of players. What’s more, in basketball “the player, in his play, faces choices between maximizing his own perceived self-interest and winning. The choices are sufficiently complex that there is a fair chance he doesn’t fully grasp that he is making them.” Sound familiar?

Continue reading…

Hardee’s 2.0 Approach to Customer Engagement & Brand Management

Laura Carrillo June 30th, 2009

Using social media, a company can develop loyal and engaged customers while launching a new product. Yesterday I read a BusinessWire article about Hardee’s, the 45 year old quick service restaurant. The company’s newest campaign is to name their latest product. Based off of their famous biscuits, the currently named “Biscuit Holes” are looking for a new name.

Rather than struggle internally, Hardee’s has opened up the naming opportunity to everyone at its microsite: NameOurHoles.com. The site is simple, clever and optimized for mobile use, allowing anyone with web access on their phone to participate. The site opens with a short video clip of people trying the food and offering their name ideas. Looks like a lot of fun! Note: The same video clip opens the main Hardee’s website and their YouTube channel, creating nice consistency across the three.

On the microsite you can submit your name idea by typing it in, or record yourself saying the name using your webcam. My favorite part is viewing other’s videos and rating them: I Like It or I Hate It. The site offers the required coupon for visitors but is also set up to be shared on Facebook and Twitter. You got a name to post? You can automatically tweet it once submitted.The entire product introduction will be supported on the Hardee’s YouTube and Facebook sites.

This strategy is a great example of how companies can use social media to not only build a brand and product introduction, but also create real customer engagement. Hardee’s customers are not just viewed as individuals that a company sells to, they are being asked to actively collaborate with the company and hopefully help the company succeed. Not to mention that the campaign seems like a lot of fun, the entertainment value is a very important consideration. As my colleague Tammy Erickson wrote recently, “Collaboration is a discretionary activity. People have to want to share ideas..” Hardee’s customers are sharing their ideas and becoming prosumers who will expect their voices to be heard by other companies. Kudos to Hardee’s. I look forward to seeing the winning name.

Games for Good: The Role Games May Play in Determining Our Future

Catherine Thorn June 30th, 2009

With 55% of US gamers being married, and the average age of new gamers at 32 years old, the stereotypical gamer profile of that young, socially awkward male no longer holds true. Alex St. John, co-founder and CEO of the global games network WildTangent noted, “We make as much money selling casual games to young boys as to Mom.” As gamer demographics undergo this transformation and casual gaming becomes mainstream, new opportunities are created for enterprises and non-profits to harness the collaborative and engaging nature of games. Many enterprises already recognize that games are an excellent way to create engaging marketing that consumers enjoy, but whether games can be used to effectively solve society’s problems is less clear.

The first extreme-scale collaborative game created to tackle the world’s problems was the ARG (Alternate Reality Game) World Without Oil. Created by the non-profit public media company ITVS, this ARG explored a world where oil demand had outstripped supply by 5%, and it challenged the ‘citizens’ of that world to cope. If you’re interested in learning more about it, check out Anthony D. Williams’ great post about World Without Oil and the idea that games could be part of the solution to the climate change crisis. Continue reading…

LinkedIn’s Crowdsourcing Dilemma

Kevin Morris June 29th, 2009

A NY Times article published yesterday covered the story of LinkedIn’s plan to use crowdsourcing to translate their site to languages other than the already-available English, German, French and Spanish. According to the article, a survey was sent to thousands of professionals in the LinkedIn network to gauge their opinions about providing their services to translate the site.

Here’s a chart showing the responses to LinkedIn’s survey question regarding incentives:

“What type of incentive would you expect for translating the LinkedIn site?”

Source: http://linkedin.files.wordpress.com/2009/06/graph21.jpg?w=502&h=321

The concept of using crowdsourcing to translate content is not new. FacebookMozilla and TED have used similar strategies. Ming wrote about Facebook’s translation initiative here.

When first looking at LinkedIn’s effort to utilize crowdsourcing, it appears as though they’ve made the right moves. They engaged their audience, asked for opinions with a survey and acknowledged the importance of incentives when looking to users to make contributions.

There is an interesting factor at play here, though. LinkedIn is known as a professional network. And given that LinkedIn serves this professional purpose, it’s worthy to note that direct financial compensation was left out of the possible responses for the survey question shown above. Continue reading…

Do You Have the Collaborative Capacity You Need?

Tammy Erickson June 28th, 2009

Collaboration is a discretionary activity. People have to want to share ideas and work together. It can be catalyzed, but it can’t be mandated – and, to that extent, it requires re-thinking many of our organizational assumptions and leadership practices.

Many of our ideas about organizations and leaders were formed at a time when the primary operational challenge was one of getting people to perform tasks consistently and reliably. We leveraged best practices to achieve a uniform approach. We required that everyone be present in the same place and time, in some cases to get the work done, but at a minimum to allow us to gauge performance by watching in-process activities.

But more and more of the work that differentiates our businesses today depends on divergent or creative activities. Our challenge is one of creating environments that encourage people to become engaged, to take initiative, invest discretionary effort in a wide variety of collaborative activities, and, as a result, develop new approaches and ideas, provide extraordinary customer service, or ramp productivity. Think of this challenge as one of setting the stage, creating an environment that engages players from multiple constituencies. It is a “pull” rather than “push” approach to achieving business results. Continue reading…

Applying wikinomic’s principles to risk management

Don Tapscott June 26th, 2009


I was recently interviewed on BigThink.com about risk management.  In the short video above, I explain why the financial services industry needs more than just an injection of fresh capital and tweaked regulations.  We need to rethink the industry from the ground up and apply the principles of wikinomics.

If you are not familiar with BigThink.com, here is how the site describes itself: “Through an ever-expanding platform of knowledge content, including in-depth interviews with the world’s leading experts, Big Think is a vital hub for important information to help you function, and succeed, in a rapidly changing world. In keeping with our belief that crucial information should be freely shared, discussed and debated, we have developed a full menu of tools to engage, disseminate, and subscribe to uniquely powerful content. Whether you use Twitter, Facebook, Digg.com, Delicious, Google Reader, Vimeo, YouTube, a personal blog, Tumblr, or any application with an RSS feed, Big Think allows you to share bright ideas with the wider Big Think audience as well as your personal cadre of lively thinkers-quickly and easily.”

Michael Jackson and The Twitter Factor

Laura Carrillo June 26th, 2009

How intriguing is it that social media and online sources are scooping more mainstream news outlets? Maybe they are the new mainstream?

As a child of the 70’s and 80’s, The MTV Generation, I can’t help but be shocked and saddened by the passing of both Farrah Fawcett and Michael Jackson yesterday. MJ’s music in particular was and still is a large part of my life and it feels as though my childhood died just a little in the last 24 hours. That said, what I found interesting was the way that many found out about Michael’s death and the controversy surrounding report sources. CNN losing a scoop to TMZ? Per the Los Angeles Times, when asked about its Jackson coverage, CNN said: “Given the nature of this story we exercised caution.” It seems that while all of the “major” news sources were going with reports of MJ being in a coma, a TMZ blog broke the news of his death which was quickly picked up on Twitter and Facebook.

Wikipedia fought with people making modifications to Michael Jackson’s profile and eventually took down the site to disallow the numerous reports of Michael’s death? “ONCE AGAIN, HE IS NOT DEAD, JUST STOP,” wrote one of the editors who deleted Jackson’s date of death.

It was only 11 short years ago that Diana, Princess of Wales sudden death was being reported and covered 24X7 on every television station across the globe. Had theTMZ Blog, Twitter or Facebook been around, how much sooner would we, the public have known? Would it have mattered if we knew 20 minutes or 1 hour before “official word”? Could Diana’s death have garnered the same response? Tributes popping up in minutes,Flickr graphing MJ tracks played per hour, Twitter and Facebook profile pictures being changed to memorialize the deceased, “What’s Your Favorite MJ Song” – posted by many, apparently I’ll Be There by the Jackson 5 is winning by a landslide according to @dannymasterson.

Per The LA Times, Twitter activity measured over 5,000 Tweets about Michael Jackson at its peak, causing some, including myself, to have issues logging in. Twitter co-founder Biz Stone stated in an email “We saw an instant doubling of tweets per second the moment the story broke,” Stone wrote .. “This particular news about the passing of such a global icon is the biggest jump in tweets per second since the U.S. presidential election.” The power of social media is obvious.

Of course given the nature of social media tools and the ease of accessibility to anyone, it does provide an easy channel for rumors to start. Shortly after the Michael Jackson death was reported, rumors of Jeff Goldblum’s demise were rampant. Twitter post by @KevinSpacey “Jeff Goldblum is alive and well. I just spoke to his manager. Stop these stupid rumors.” So how much can we believe and when is it OK to “jump the gun” just to get the scoop? The quick reaction from celebrities and others on Twitter seem to support the case that social media is in general fairly self policing. The ease of access not only allows rumors to spread quickly, but also to be squashed just as quickly, often by the person directly affected.

Bottom line – Social media tools are just that, media, not just for reporting and verifying news but for supplying an extended community that allows for quick sharing of news AND views. These are the channels that allow the masses to learn from each other to express sadness, joy, accolades and criticisms.
RIP to all the famous faces we lost this week – Ed McMahon,Farrah Fawcett, and Michael Jackson.

My question to you - How did you hear about Michael Jackson’s death? 1.0 or 2.0

The Impact of Virtual Collaboration

Paul Artiuch June 25th, 2009

Today my colleague Ian and I spoke with a few folks from the Government of Portugal about their initiative to equip all school-aged children with internet enabled computers. While this initiative is very much noteworthy (see Don’s post below), the setting for the meeting itself made a significant impression on both of us.

We used a Cisco TelePresence system which is basically a conference room with a wall of screens so that you can see who you are meeting with. The ultra fast internet connection ensures that the video is clear and that there are no latency issues. The effect is impressive as you are able to conduct a normal conversation (including eye contact and body language) with people sitting half way around the world.

Following the meeting Ian and I talked about how systems such as Cisco’s TelePresence could boost productivity by making at least some business travel unnecessary. With my interest in sustainability I also started to think about the impact of collaboration technologies such as telepresence on the environment – in particular the possibility of cutting down on emissions generated by cars and planes.

In fact this impact has already been calculated by a team from WWF which developed an interactive tool to illustrate the potential. The team calculated the CO2 savings from the use of IT collaboration tools instead of air travel or commuting. The numbers are significant – in North America alone the impact of replacing some business travel could yield up to 2 Mt in CO2 reductions (equivalent of taking over 800 000 off the roads). The savings jump to 13 Mt (5.5 million cars) if employees are allowed to work from home instead of commuting. The numbers speak for themselves – collaboration tools such as telepresence can have a significant positive impact both in terms of work efficiency as well as environmental sustainability. The hope is that adoption of these technologies is rapid enough to make a difference in the near future.

co2

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Obama should look to Portugal on how to fix schools

Don Tapscott June 24th, 2009

President Obama already knows that the nation’s schools are failing a large number of young Americans. One-third of all students drop out before finishing high school. It’s a terrible record, and it’s even worse in inner city public schools, where only half of African-Americans and Hispanics graduate from school. This is not a legacy that would make anyone proud: More young Americans on a proportionate basis drop out of school today than at any other time in our history.

This problem is undoubtedly complicated, but one of the reasons why many American youth are unmotivated and not learning well is that they’re bored in school. They’re grown up in a fast paced, challenging digital world, with the Internet, mobile devices, video games and other gadgets. They watch less television than their parents did and TV is typically a background activity. They are a generation doesn’t like to be broadcast to and they love to interact, multi-task and collaborate. Yet, when they get into the classroom, they’re faced with stale textbooks and lectures from teachers who are still using a nineteenth century innovation, chalk and blackboard.

American classrooms need to enter the 21st century. Thousands of teachers agree. Earlier this year, several important educational groups urged the president and Congress to spend nearly $10 billion to improve technology in the classroom, and ensure teachers know how to use computers most effectively. Continue reading…

Web 2.0 Success and Failure Factors – Add your “2.0 cents”

Steve Guengerich June 24th, 2009

It’s been 5 years since Tim O’Reilly coined the phrase web 2.0 for a new O’Reilly Media conference that framed the momentum and put a name to the current wave of post dot-com innovation.

His original definition for web 2.0 was: “Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet – a more mature, distinctive medium characterized by user participation, openness, and network effects.”

He and collaborators since reduced the definition to the following compact version: Web 2.0 is “Networked applications that explicitly leverage network effects.” Wikipedia defines a network effect as the effect that one user of a good or service has on the value of that product to other people.” The notion being that, as number of people using the good or service increases, the value of it increases – referred to as a positive network effect (with “externality” sometimes being used in place of “effect”).

But, the bottom-line is that “web 2.0” has become a catch-all for a vast range of innovative technologies, processes, services, and ideas. It has spawned a plethora of related and sub-categories, including social media, cloud computing, collaborative applications, software-as-a-service, rich internet applications, enterprise 2.0, and on.

With all of the richness of diversity and five years of history under our collective global belt, nGenera has recently launched a research study to determine what has been learned about the factors contributing to success and failure of web 2.0 initiatives.

And just like the web 2.0 definition calls for, the more people that participate, the more valuable the study will be for everyone. So, please join us in this effort and take the survey. The study director, Tim Bevins, would like to know what you think and will make sure that all participants receive a copy of the management summary when the research is completed.

We hope you join us in sharing what you have learned about those factors that, in your experience, help assure web 2.0 success or, on the other hand, are guaranteed to bring the web 2.0 initiative down in flames!